Dawn of Paradise: Madeira Tourism Pulverizes Pre-Pandemic Levels

Almost 50% More Tourists Since Before The Pandemic

The Directorate of Regional Statistics (DREM) of Madeira released data showing a significant increase in tourism in 2023 compared to 2019 and thus pre-pandemic levels. According to the DREM, Madeira welcomed 2,344,155 guests in 2023, a whopping 47.4% increase from the 1,590,882 guests in 2019. Compared to 2022, this is an increase of 17,1% (2,002,385 guests)

Top International Tourist Countries In Madeira 2023

• 🇩🇪 Germany: 382,007

• 🇬🇧 United Kingdom: 367,121

• 🇫🇷 France: 191,214

• 🇵🇱 Poland: 115,553

International Market Drives Growth, Germany Leads The Way

The growth was driven by the international market, with the number of international guests reaching 1,808,081 in 2023, a significant increase from 1,252,691 in 2019 (44.4%). Germany remained the top source country in 2023, with 382,007 visitors, the number of German tourists visiting Madeira in 2023 went up by 25.6% compared to 2019 (304,171 visitors).

Poland Emerges As A Major Player

The island started resonating strongly with Polish travelers, who have shown a notable preference for vacationing there. While there have been only 49,867 visitors from Poland in 2019, Madeira welcomed already more than 115,553 guests in 2023, an increase of more than 131%!

Overnight Stays Reach New Heights

Last but not least, the total number of overnight stays has crossed 8 million for the first time. with 8,078,518 overnight stays in 2023, this is an increase of 19.88% compared to 2022.

Limited Resources Or Boom? Occupancy Rate Soars

Both the bed occupancy (58% in 2019, 65.2% in 2023) and the room occupancy rate (64.3% in 2019, 75.6% in 2023) are rising significantly. This indicates that resources in Madeira are limited to cater to an ever-increasing amount of guests. But it also reflects economic success and a significant increase in demand.

Source: Direção Regional de Estatística da Madeira