A Significant Rise in Five Years
The brand value of Cristiano Ronaldo has reached an all-time high of 850 million euros this year, marking an increase of 325% over the past five years. This figure comes from a study conducted by the Portuguese Institute of Administration and Marketing.
A Global Media Sensation
Over the past year, Ronaldo's global influence has been truly remarkable:
He was mentioned in 22 million news articles worldwide.
His name was searched nearly 190 million times on Google.
His presence extends into literature and academia, with over 4,000 books referencing him on Amazon and more than 60,000 academic papers published by universities worldwide.
These numbers demonstrate the extraordinary impact he has had across various fields.
The Multiple Facets of Ronaldo's Brand
The study highlights three key aspects that contribute to the strength of Ronaldo’s brand.
First, as a sponsored athlete, he represents several multinational companies.
Second, as an influencer, he holds the title of the most-followed person on social media, with more than one billion followers.
Lastly, as an investor, Ronaldo has expanded his presence in multiple industries and recently expressed interest in owning a major soccer club.
Future Prospects and Business Expansion
Currently, Ronaldo earns €500.000 per day from his contract with Saudi football club Al-Nassr and an additional 150 million euros from sponsorship deals on social media. It appears only a matter of time until his brand is valued at one billion euros. Though his retirement date from professional soccer remains uncertain, it is evident that his well-structured business strategy will keep his influence strong even beyond his playing career. As he turns 40 tomorrow, Ronaldo’s legacy as a global icon continues to grow.
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