Survey Reveals Mixed Feelings Among Residents About Tourism in Madeira
A recent statistical study conducted by the Regional Directorate of Statistics of Madeira (DREM) has revealed that a significant majority of residents believe the current flow of tourists to the region is excessive. Despite these concerns, the general sentiment toward tourism remains largely positive.
With regard to tourist spending in the Region, 56.9% of residents consider that they spend "neither too much nor too little", 24.5% believe that they spend "little" and 9.1% consider that they "spend a lot".
92% Consider Tourist Numbers "High" or "Very High"
According to the findings of the Residents' Survey on Tourism in Madeira (IRTM), 92% of Madeirans aged 18 and older believe the number of tourists is either "high" or "very high". Specifically, 53.9% categorized the tourist influx as "very high," while 37.9% rated it as "high." Only 7.7% of respondents considered the flow of tourists to be "moderate."
Tourists' Presence Does Not Significantly Disrupt Daily Life
Although many Madeirans frequently encounter tourists, the majority do not feel their daily lives are significantly disrupted. The survey found that 42.7% of respondents reported encountering tourists occasionally, and 40.1% reported frequent interactions. Nevertheless, only 6.3% stated that these encounters were disruptive. Additionally, 92.2% of residents said they did not need to alter their daily habits to avoid tourists.
Tourists' behavior, in general, is respectful and pleasant, 94.1% and 97.4% of residents considered it so, respectively.
Respectful Behavior From Tourists Earns High Approval
The behavior of tourists in Madeira was generally well-regarded. An overwhelming 94.1% of residents described tourists as "respectful," and 97.4% found them to be "pleasant." The data also revealed that interactions between residents and tourists were not extensive, with 53.4% of residents reporting rare interaction, while 24% engaged with tourists almost daily.
These data are not only extremely useful but also extremely positive for the destination. Above all, it is a scientifically-based study, using properly structured surveys conducted by an accredited entity for this purpose. Therefore, it should be taken seriously and should counter all the opinions - mere unfounded opinions that circulate and may not reflect the findings of this survey.
Eduardo Jesus on Diário de NotĂcias da Madeira
90.4% of Residents Favor Tourism's Impact on Madeira
When asked about the potential expansion of tourist accommodations in the region, residents were divided. The survey revealed that 39.1% opposed further growth, while 34.2% supported it, and 26.7% remained neutral. Despite the perception that tourist numbers are too high, 90.4% of residents expressed an overall favorable opinion of tourism’s impact on Madeira.
This survey, conducted between October and December 2023 with 678 completed interviews, reflects an effort by Madeira's authorities to better understand and manage the social, economic, and environmental impacts of tourism in the region.
Key Observations of The Study
High Perception of Tourist Numbers: 92% of residents consider the number of tourists to be "high" or "very high," with 53.9% describing it as "very high."
Limited Disruption to Daily Life: Despite frequent encounters with tourists, most residents (92.2%) do not feel the need to change their daily routines or perceive significant disruption from tourists.
Positive Views on Tourist Behavior: 94.1% of residents find tourists to be respectful, and 97.4% consider them pleasant.
Mixed Opinions on Tourism Growth: Residents are divided on expanding tourist accommodations: 39.1% oppose further growth, 34.2% support it, and 26.7% are neutral.
Overall Positive Sentiment: Despite concerns about the number of tourists, 90.4% of residents view tourism’s impact on Madeira favorably.
Source: DREM
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