AL and Rural Tourism Are Booming While Hotels Only See A Tiny Increase
In June 2024, Madeira witnessed a significant increase in its tourism sector, with 200,400 guests recorded in tourist accommodations, marking a 4.0% rise from the previous year. Overnight stays surged by 7.8%, exceeding 1.05 million - a new record. The hotel sector accounted for 70.6% of these stays, with a modest increase of 1.8%, while local accommodations and rural tourism saw substantial growths of 26.6% and 14.3%, respectively. These numbers are according to DREM.
Revenue From Tourism Outpaces National Averages
Tourism revenues in Madeira also experienced notable increases. Total revenue for June 2024 reached €69.1 million, a 15.6% year-on-year increase while lodging revenues alone grew by 16.2% to €48.8 million. These figures outpaced the national averages, which saw a 12.7% increase in both total and lodging revenues. Additionally, the average revenue per available room (RevPAR) in Madeira rose to €90.92, reflecting a 13.7% increase.
The accumulated values of guests from January to June 2024 (1.0647 million; +4.8% compared to the same period in 2023) also show growth, as do overnight stays, which approached 5.5 million (+6.6% compared to the same period in 2023).
German And Portuguese Tourists Drive Overnight Stays
The ten largest tourist markets for Madeira collectively represented 84.5% of all overnight stays in June 2024. 200,154 German tourists led the way in June, accounting for 19.1% of the total, with an 8.1% increase from the previous year. Portuguese tourists followed, comprising 16.9% of the market with a 4.4% rise. However, the UK market, despite being the second-largest, saw a 2.3% decline in overnight stays.
Tourism In Madeira For June 2024, By Overnight Stays And Country
🇩🇪 Germany: 200,157
🇬🇧 United Kingdom: 189,212
🇫🇷 France: 95,543
🇳🇱 Netherlands: 61,510
🇵🇱 Poland: 57,876
🇺🇸 United States: 31,226
🇨🇿 Czech Republic: 27,494
🇧🇪 Belgium: 23,999
🇪🇸 Spain: 23,139
🇨🇠Switzerland: 18,944
🇮🇹 Italy: 18,652
🇦🇹 Austria: 17,330
🇨🇦 Canada: 12,082
Golf And Cruise Sectors Show Positive Trends
DREM further reports that the first half of 2024 saw the number of rounds played at Madeira's golf courses increase by 9.0% year-on-year, totaling 43,480 rounds and generating approximately €2.3 million in revenue. Meanwhile, the cruise ship sector also showed growth, with 337,431 passengers visiting Madeira, a 2.8% increase, despite a 10.3% decrease in the number of cruise ship calls to the region's ports.
Source: DREM
Care for a share?
Comments