New All-Time-Record in Tourism Revenue
In 2024, tourism in Madeira saw a 15.3% increase in total revenue, reaching a record-breaking €756.7 million. Accommodation revenue rose by 16.3% to €538 million, according to the Regional Directorate of Statistics (DREM).
Key Figures for 2024
2.23 million guests, up 6.5% from 2023.
11.7 million overnight stays (+7.1%).
Bed occupancy rate: 66.8% (+1.3%).
Room occupancy rate: 75.9% (unchanged from 2023).
Market Trends See:
German market grew by 6%, while the UK market declined slightly by 0.7%.
Portuguese domestic market increased by 4.1%.
Financial Performance
Revenue per available room (RevPAR): €83.13 (+13.3%).
Average daily rate (ADR): €109.47 (+13.3%).
In hotels, RevPAR was €89.65 (+14.7%), and ADR was €113.50 (+14.2%).
December 2024 Highlights
Total revenue rose by 22.6% to €55.9 million, while accommodation revenue grew by 25.3% to €38.5 million.
146,300 guests generated 790,200 overnight stays (+9% and +12.8%, respectively).
Hotel stays made up 69.8% of overnight stays, increasing by 8.8%.
Local accommodation and rural tourism grew by 25.1% and 2.9%, respectively.
Top Markets in 2024
Germany (21.6% of all overnight stays)
UK (18.8% of all overnight stays)
Portugal (18.3% of all overnight stays)
Poland (7.9% of all overnight stays)
Golf & Cruise Tourism
Golf rounds: 78,983 played, generating €4 million in revenue (+5.6%).
Cruise ships: 316 arrivals (+13.3%), carrying 716,806 passengers (+16.4%).
Overall, Madeira's tourism sector experienced strong growth across revenue, occupancy, and visitor numbers, with Germany, Portugal, and Poland driving positive trends.
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