Growing Attention from the German Market
In 2024, Booking.com foresees increased tourism to Portugal from the German market, now ranked third among visitor countries. This surge aligns with a global demand for sustainable and environmentally friendly travel options, which is also on the rise. Booking.com is incorporating artificial intelligence into its search process for personalized destination and accommodation suggestions.
Germany’s Economy In A Recession
The surge in demand coincides with a period of significant economic challenges for Germany. The country is currently grappling with exceptionally tough economic conditions, as reflected in an expected GDP growth of only 0.2% for 2024 and a 0.3% decrease in its economic output in 2023. Germany is therefore currently the weakest economy in the European Union, indicating lasting challenges for its economic growth.
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